A Gendered Tour through a Toy Store Free Essay Example, 750 words

A Gendered Tour through a Toy Store Question A visit to Macy’s toys section showed a clear division of the toys for boys and girls. The store had aisles well packed with toys. However, the majority of the aisles had boys’ toys on one side and the girls’ on the other side. Bluish characterized the boys’ toys while pinkish was the only color in the girls’ section. I noted that the distribution of the toys was equal in each section of every aisle with enough toys. The display was attractive, and the signage directed every customer shopping for the overtly gendered toys in the aisles. Blue and pink banners were in the boys’ and girls’ toy sections respectively. Only one aisle that had boxed games did not indicate gender. Question 2 The predominant toys on the girls’ section included dolls of different sizes, including the Bratz and Barbie dolls, doll strollers and cribs, doll clothing, miniature household items such as kitchen sets, typical girl jewelry boxes, nail kits, and makeup sets. On the other hand, the boys’ toy section comprised of action and sports figures, trucks, cars, construction models, a variety of different sized balls, computer games, golf sets, and guns. We will write a custom essay sample on A Gendered Tour through a Toy Store or any topic specifically for you Only $17.96 $11.86/pageorder now The neutral section had toys such as mask sets and swim goggles. I noticed that children entering the store tended to go to the respective toy section with little crossover. Question 3 The store uses color, pictures, and description to market the girls and boys toys. In the boys section, the blue color attached to the plastic labels is conspicuous. Conversely, the girls’ toy section has pinkish tags. The toys contain description such as â€Å"for boys†, â€Å"girls’ building set† and â€Å"hardworking man†. The pictures on the toys depict boys and girls executing different roles. Notably, the pictures in the girls’ toys portray girls as caregivers. On the other hand, the photos on the boys’ toys show the boys as rough executing action-oriented activities. Question 4 Macy’s does not have many toys that do not indicate on the packaging the sex of the child deemed appropriate. In fact, the store has only one aisle that contains gender-neutral toys. The notable toys in the neutral aisle swim goggles, mask sets, toy telephones, and puzzles. The packaging of the toys mentioned above does not reflect a specific gender. The puzzles impressed me very much, and I picked it to represent the gender-neutral toys. Question 5 It was not easy to locate the gender-neutral toy in the store. In fact, it was not until I figured out the arrangement of the aisles that I located the neutral toy in one of the shelves. It is worth noting that the layout makes it difficult for one to establish the location of the neutral toys. Hence, it was not easy to spot the gender-neutral toy. Analysis of Experience The experience at Macy’s showed that toys reinforce gender stereotypes. The toy play and selection offer a context for passing the gender roles to the children. Arguably, the toys teach the children their expectation regarding the gender-appropriate behavior. The gender specific tool serves as a critical tool that strengthens the stereotypical gender roles in children at a tender age (Emolu 6). In this regard, the treatment of boys and girls in a different way through the selection of toys enable them to learn the differences between men and women, according to the religious, cultural, and ethnic values of their society. The boys’ toys convey the message that aggressive behavior is suitable for boys in the society. For instance, the toys portray boys as rowdy, rough, and action-oriented. The toys impose the masculine role that encourages the boys to be assertive and active in violent tasks. On the other hand, the girls’ toys depict the girls’ role as nurt uring and cooking. The jewelry boxes and makeup sets indicate that beauty and glamor are crucial attributes, which girls should embrace, for social acceptance. The association of doll with caring and nurturing is evident in the choice of the girls’ toys. In this respect, the girls grow up knowing that they should be caregivers. The presence of the gender-neutral toys in the store indicates that it is possible to have equality in the society. Arguably, the neutral toys depict a possibility of a society that socializes boys and girls to practice shared responsibilities. In this respect, efforts should target ending the socially constructed ideas that impose binary gender roles on children. The marketing of the toys in a more gender-neutral way will enable the children to grow and embrace equality. Such marketing strategy will empower the children, as well as, the society. It is possible to avoid the detrimental effects of the gendered toys if the society does not continue reinforcing the gender stereotypes through toys. Work Cited Emolu, Esra. â€Å"Play, toys, and gender socialization. †Journal Plus Education 11.2 (2014): 1-7. Print.

Online Shoppers Plan For Buying A Non Downloadable Music...

Ecommerce Koreans who shop online are most likely to buy books, cosmetics, clothing/accessories/shoes and groceries via the Internet in the next six months. While connected Chinese also favor books and clothes, 40 percent plan to make an electronic purchase online. Web-savvy Malaysians like online shopping for booking travel, with airline tickets and hotel/tour reservations the top picks. More online Australians intend to purchase event tickets and non-downloadable videos/DVDs/games than any other in the region. And one-fifth of online Indian shoppers plan to buy non-downloadable music. Total online spending as a percentage of total monthly spending varies by country with Chinese and Korean online consumers allocating the most via the web than any other in the region. Online consumers in New Zealand, Australia, Malaysia and Hong Kong allocate the least. North America Half of online Americans favor sites for stores that can only be shopped online and the majority of Canadian web shoppers are split between a preference for online-only sites (31%) and those that have traditional physical stores (19%). The list of products and services that are favored by American and Canadian online shoppers is almost identical. Books, clothing and airline tickets are the items most likely tagged for online purchase in the next six months. One-third of online Canadians say they don’t plan on making an online purchase in the next six months, which is more than the one-fifth of connectedShow MoreRelatedWhy Should Shop Online? Essay2117 Words   |  9 PagesKoreans who shop online are most likely to buy books, cosmetics, clothing/accessories/shoes and groceries via the Internet in the next six months. While connected Chinese also favor books and clothes, 40 percent plan to make an electronic purchase online. Web-savvy Malaysians like online shopping for booking travel, with airline tickets and hotel/tour reservations the top picks. More online Australians intend to purchase event tickets and non-downloadable videos/DVDs/games than any other in theRead MorePromotion Strategies Essay1678 Words   |  7 Pagesbillboards, direct mail, internet ads, internet promotions, radio, contests on webpage, online coupons, Facebook and Twitter campaigns, and sponsorship of health-conscious events such as 5K run/walks and blood drives. The promotions target all three segments, to create product awareness, perceived quality and value, and to move the new cereal into the evoked set when consumers are looking for a healthy cereal or snack. The plan is to reach 75% of the target audience about 13 times per month (Anderson, 2012)Read MoreBest Buy Marketing Paper6456 Words   |  26 PagesUnited States for over forty-three years. From what started as an idea and a small music shop in St. Paul, Minnesota, Best Buy Inc. now operates over 1,500 big box retail stores around the U.S. They have constantly grown to become the largest sp ecialty electronics retailer in the entire world. With ventures expanding into other countries such as China, Mexico, United Kingdom, and many others, Best Buy has plans to develop stores, distribution, and networks throughout the world to better serveRead More8 Key Element for a Business Model7314 Words   |  30 Pages2007Pearson Education, Ltd. 2011 Pearson Education, Inc. 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Grab yourself some coffee and read onRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pages This page intentionally left blank CONTENTS Preface xvii Chapter 1 Managing IT in a Digital World 1 Recent Information Technology Trends 2 Computer Hardware: Faster, Cheaper, Mobile 2 Computer Software: Integrated, Downloadable, Social 2 Computer Networks: High Bandwidth, Wireless, Cloudy New Ways to Compete 4 New Ways to Work 5 Managing IT in Organizations Managing IT Resources IT Leadership Roles 4 5 5 7 The Topics and Organization of This Textbook Read MoreTeaching Notes Robert Grant - Strategy 4th Edition51665 Words   |  207 PagesDaimlerChrysler and the World Automobile Industry 41 5 Wal-Mart Stores Inc., May 2002 49 6 Eastman Kodak: Meeting the Digital Challenge 62 7 Organizational Restructuring within the Royal Dutch/Shell Group 70 8 Harley-Davidson, Inc., January 2001 77 9 Online Broking Strategies: Merrill Lynch, Charles Schwab and E*Trade 83 10 11 12 Emi and the CT Scanner [A] [B] 88 Rivalry in Video Games 98 Birds Eye and the UK Frozen Food Industry 109 1 CONTENTS 13 14 15 16 Euro Disney: From Dream to NightmareRead MoreA Concise Guide to Market Research Using Spss71933 Words   |  288 Pagesthe end, Procter Gamble launched Charmin successfully in an already saturated market. In order to gain useful consumer insights, which allowed the company to optimize the product and position it successfully in the market, Procter Gamble had to plan a market research process. This included asking market research question(s), collecting data, and analyzing these using quantitative methods. This book provides an introduction to the skills necessary for conducting or commissioning such market researchRead MoreCase Study148348 Words   |  594 PagesSelf-assessment questions that identify your strengths before recommending a personalised study plan that points you to the resources which can help you achieve a better grade †¢ Key concept audio summaries that you can download or listen to online †¢ Video cases that show real managers talking about their own o rganisations †¢ Revision flashcards to help you prepare for your exams †¢ A multi-lingual online glossary to help explain key concepts †¢ Guidance on how to analyse a case study †¢ Links to relevant

The Sexuality of Adolescent Americans in Juno - 1555 Words

The Sexuality of Adolescent Americans: Juno Abstract Sexuality and sex in America is a complicated subject in that there is little consensus on the topic of sex in, and the American media sends many mixed messages regarding sex and sexuality to everyone, not just to adolescents. Americans are aware of sex primarily through advertising (print media, commercials, etc.) as sex is used to sell anything and everything. The media also bombards Americans with sexuality and sex on television and in films. The sexuality of teenagers is not a straightforward issue in America either. Many parents do not discuss sex or sexuality with their children. There have been ongoing debates as to whether sexuality should be taught as part of school curricula because there are such a great deal of adolescents participating in reckless and/or dangerous sexual behaviors, largely because they are grossly uneducated about sex. The paper will reference the film Juno and other texts as a meditation on the relationship between adolescent sexuality and the media. Keywords: Juno, sexuality, sex, teenagers, adolescents, adolescence, media, advertising, film studies, media analysis, cultural studies, human sexuality, human development The Sexuality of Adolescent Americans: Juno Confronting the reality that their children are no longer children, terrifies and paralyzes many parents around the world, yet, it is still a reality. Denial does nothing to ameliorate their feelings or the situationShow MoreRelatedTeenage Pregnancy and the Media Essay1017 Words   |  5 Pagesthat isn’t good. Also, some young girls don’t always get the attention they want, so they do something dramatic for everyone to notice them or talk about them. Television programs like The Secret Life of the American Teenager, Teen Mom, 16 and Pregnant, and movies like The Pregnancy Pact, and Juno are all programs that glamorize teen pregnancy and make it seem like having a child at a young age is not at all a bad thing. They each show how the teen deals with the problem and still goes on with their

Theme Of Ambition In Macbeth - 917 Words

Macbeth Essay In the play Macbeth, there are several different themes used by the author (Shakespeare). Some of the themes that are used in the play are ambition, guilt, things are not what they seem, and natural vs unnatural. Every theme used in the play is very important to the story. Ambition is one of the themes that is used in the play that are very important to the story. Most of the characters are shown to have ambition towards something at some point or another throughout Macbeth. One of the characters that shows a lot of ambition throughout the play is the main character, Macbeth. At the beginning of the play, Macbeth is shown to have ambition towards becoming king. He does not show as much ambition towards killing Duncan as†¦show more content†¦Each character that shows guilt has their own reasons for showing it (Macduff for thinking that his familys death was his fault, Lady Macbeth for not telling anyone that Macbeth murdered Duncan and that she helped and Macbeth for killing Duncan), but they all felt it. As well as guilt and ambition, another theme of Macbeth is that things are not what they seem. This theme gets brought up several times, one of those times is right after Macbeth kills Duncan, another time this theme is brought up is when Lady Macbeth tells Macbeth to hide the fact that he was planning to kill Duncan, from Duncan. Before Macbeth kills Duncan, Lady Macbeth tells Macbeth to hide that he is going to kill Duncan it is another example of the theme that things are not always what they seem. She says Look like th innocent flower, But be the serpent under t (Shakespeare 1.5) to Macbeth in order to tell him how to hide his murderous intent. Another example of this theme is when Duncan says This castle hath a pleasant seat. The air Nimbly and sweetly recommends itself Unto our gentle senses, this is a part of the theme that things are not what they seem because Duncan sees Macbeths castle as a nice, sweet place and it is actually a dark place where he is going to be murdered. One other theme that is very important to the story of Macbeth is natural vs unnatural. A few examples of this theme being used inShow MoreRelatedThemes Of Ambition In Macbeth1038 Words   |  5 PagesShakespeares Macbeth, means that the blood of the victim will seek out the blood of the murderer; in this case, that is Macbeth. This play is full of many central themes that display the different sides of the characters. Although Macbeth proves to be very power hungry; greed, ambition, and also revenge fuel the individuals in this play, whether it be for the right or wrong reasons. Ambition, a strong desire to do or achieve something, is a theme that shows throughout all of Macbeth. The most ambitiousRead MoreTheme Of Ambition In Macbeth1277 Words   |  6 PagesShakespeare’s play of Macbeth tells a tragedy that was caused by the major theme of ambition, which is greatly emphasized throughout the story by having Lady Macbeth, a key character whose ambition will push her husband Macbeth to the edge along with his flaw of being too ambitious where the two become the driving force of the play that will eventually seal their fate. In the play, Macbeth who is the main character has the flaw of having too much ambition but his conscience will hold back his desiresRead MoreTheme Of Ambition In Macbeth1552 Words   |  7 PagesIn the play, Macbeth, written by William Shakespeare, ambition is the key theme throughout the plot. It is the sole reason the events occur as they do. Many refer to Macbeth as the play of ambition due to this very reason. However, as we read through the play we begin to see effects of each character’s desires on themselves as well as those who surround them. We see some characters follow their ambition through violent ways while some achieve it through manipulation. Three characters in particularRead MoreTheme Of Ambition In Macbeth1213 Words   |  5 PagesAmbition, a trait which underlines success, but while unchecked can lead to self or societal corruption. In William Shakespeare’s tragedy, â€Å"Macbeth†, a brave general falls into tyranny and paranoia after he ac ts immorally upon the witches prophecies. Macbeth’s pursuit of long lasting power reveals the consequences of hubris and unchecked ambition, which ultimately leads to the the deterioration of his human nature and the corruption of the kingdom. Through the use of thematic motif, the theme ofRead MoreTheme Of Ambition In Macbeth876 Words   |  4 PagesShakespeare’s 17th century play Macbeth, is a timeless tale of fate, power, and the consequences of ambition. Despite vastly different interpretations across the centuries due to different cultural and historical contexts, the story remains powerful and relevant today because of its universal themes. Since the play was essentially written for King James I, Shakespeare heavily reinforces the king’s own beliefs and values. Although we do not follow these doctrines in the present day, the literary techniquesRead MoreTheme Of Ambition In Macbeth754 Words   |  4 PagesOne theme in Macbeth is ambition. We see all diff erent types of ambition through out the story. The first instance is when Macbeth sends a letter to his wife tell her what the weird sisters said. He told Lady Macbeth that they said he would become king after becoming Thane of Cowdar. He also told him wife that he would to anything to make sure that comes true. After Lady Macbeth read this she wanted to make sure her husband would become king. She has a few concerns though, To catch the nearest way:Read MoreTheme Ambition In Macbeth985 Words   |  4 Pagesconsequences. Macbeth was written in 1606 by Shakespeare. It is important that you understand the text in order for you to know what is going on in the play. Federigo’s Falcon was written in the 14th Century after the Black Plague. The story was told the 5th day of the journey. Beowulf is an Old English epic poem that has 3182 long lines. It is important because it is written in Old English and is the oldest poem. It was written in the time between the 8th and the 11th ce ntury. The theme ambition is seenRead MoreThe Themes Of Ambition In Shakespeares Macbeth853 Words   |  4 Pagesdifferent themes displayed in Shakespeares famous play Macbeth. Many of these themes play with nature, the supernatural, and fate. From ghosts to horses eating each other the play uses symbolism, language, and characters to portray these themes. During the play the audience learns of several themes such as ambition, guilt, fate versus free will, nature versus the unnatural, and how things are not always as they seem. Anyone who has read or seen Macbeth knows that his great undoing was his ambition. AmbitionRead MoreTheme Of Ambition In Macbeth915 Words   |  4 PagesThe undeniable power of unbridled ambition and its ramifications are extensively portrayed within William Shakespeare’s tragedy; Macbeth. Within this play, ambition is portrayed as a corrupting and unquenchable force through the main concepts of mental imbalance, supernatural behaviors and betrayal. The consuming desires of Macbeth and their repercussions are vividly enhanced through the use of various expressive literary techniques. Ultimately, Macbeth is a play that explores and reiterates theRead MoreThe Theme Of Ambition In Macbeth And Enders Game880 Words   |  4 PagesAmbition in human nature is so powerful that it can blind one’s vision of achieving success. Both Lady Macbeth’s ambition from Shakespeare’s MacBeth and Peter’s ambition from Card’s Ender’s Game blinds judgement and logic, and they eventually end up more harming than succeeding. In the play MacBeth by Shakespeare, MacBeth is strangely met by three witches, who declares his prophecy of being king, but later losing the crown. Lady MacBeth ambitious goal for MacBeth remain king results in her going

The Principles Of Debt Alleviation, Fair Trade Policies,...

In terms of world impact, no ideology has irreparably shaped the course of history like neoliberalism. Its core tenets of free markets would inform the policies imposed on developing nations. The assumption among particularly Western nations would be that developing nations would need to advance to become modern capitalistic societies just like them. However, the efforts to reach that ideal would lead to more harm than good. Neoliberalism has resulted in heavy debt for developing nations, unequitable free trade, and strong economic inequality in the global South. In light of these problems, one can utilize the solutions of debt alleviation, fair trade policies, and Keynesian policies to address these issues in a substantial way to mitigate†¦show more content†¦This would not be an issue if all nations were to start on the same playing field. However, it is some of the same developed nations that benefited from the oppression of indigenous people and races that are imposing t his ideal of development on developing nations. As such, these global institutions reinforce this narrative of the value of society being in its economic output and growth. In that respect, some developing nations in pursuit of those goals borrowed extensive money from the IMF that eventually resulted in heavy debt due to these countries not having sufficient resources to develop their economy. What makes it worse is that developing nations would then have to prioritize paying back their loans and not necessarily in developing their industries in the first place. In the seventies, neoliberalism rose to prominence in the global stage especially in America. Beforehand, Keynesian policies were the norm due to their success in taking the nation out of the Great Depression with Social Security and the likes. However, the negative impacts of an oil crisis brought upon by OPEC and corresponding stagflation due to deficit spending would dull the allure of Keynesianism (Lecture 6). As a resu lt, free-market economists like Milton Freidman would advocate for laisses-faire economic policies of economicShow MoreRelatedPhilippines Anti-Poverty Program Through Peoples Participation9113 Words   |  37 Pagesalso provided significant assistance by way of providing technical and financial support and advocacies through its development programs in poverty alleviation. The Philippine Government through the National Anti-Poverty Commission (NAPC) continued to improve its anti-poverty strategy based on the broad vision set out in the NAAA and subsequent policy statements on poverty reduction and social reform. Dubbed as Kapit-Bisig Laban sa Kahirapan (or Linking Arms Against Poverty), the strategy was anRead MorePhilippines Anti-Poverty Program Through Peoples Participation9101 Words   |  37 Pagesalso provided significant assistance by way of providing technical and financial support and advocacies through its development programs in poverty alleviation. The Philippine Government through the National Anti-Poverty Commission (NAPC) continued to improve its anti-poverty strategy based on the broad vision set out in the NAAA and subsequent policy statements on poverty reduction and social reform. Dubbed as Kapit-Bisig Laban sa Kahirapan (or Linking Arms Against Poverty), the strategy wasRead MoreThe Global Financial Crisis: Can Islamic Finance Help Minimize the Severity and Frequency of Such a Crisis in the Future?9902 Words   |  40 Pagesultimately the crisis. Unwinding gives rise to a vicious cycle of selling that feeds on itself and leads to a steep decline in asset prices accompanied by bank failures and economic slowdown. Risk-sharing along with the availability of credit for primarily the purchase of real goods and services and restrictions on the sale of debt, short sales, excessive uncertainty (gharar), and gambling (qimar), which Islamic finance stands for, can help inject greater discipline into the system and, thereb y, substantiallyRead MoreRural Livelihood5074 Words   |  21 Pagescrossed 20,000 points and simultaneously India ranked in 94th out of 118 countries in the Global Hunger Index — behind Ethiopia. Unprecedented numbers of farmer suicides, big corporate houses entering into retail business, land allocation for Special Economic Zones, boom in information technology and IT enabled services, zero growth rates in employment, are among many such events that needs introspection. 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Box 1851 Kigali, Rwanda Tel: +250 255114413 (office) October 2011 The purpose of this Training Manual is to help PITT implement the use of international best practices of Investment Appraisal techniquesRead MoreImpacts of Microfinance on Grassroot Development a Case Study Uf the Ketu North District16020 Words   |  65 PagesINTRODUCTION 1.0 BACKGROUD TO THE STUDY A dynamic and a progressive economy need a well -functioning financial system since it is the key to economic development. The importance of the financial sector lies in its role of intermediation and the channeling of funds to productive sectors of the economy. The relationship between the structure of the financial system and economic activity hinges on the importance of savings and investment activities and on the role of savings-investment process The structure of

Jodi Arias free essay sample

Travis Alexander lived in Mesa, Arizona and was known as a smart, successful individual whom always cared and did for others. Travis was really dedicated to the Mormon Church his grandmother introduced him too as a young child. Prepaid Legal services in which the company Travis worked for had a service conference in Las Vegas in where he met this girl by the name of Jodi Ann Arias. It was known that Arias became part of the Mormon faith religion and was soon enough Alexander’s girlfriend. The relationship was not going so well that Travis maintained a friendly relationship with Jodi. Jodi began to stalk Travis by following every step of the way he would take when she found out Travis had a new girlfriend. On June 4, 2008, salesman and motivational speaker Travis Alexander was murdered in his own apartment. Travis Alexanders body was found 5 days later in the shower surrounded with blood by his friend who had become increasingly worried about his whereabouts after not being able to contact him for several days. We will write a custom essay sample on Jodi Arias or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Jodi Arias was convicted of first-degree murder after fighting her innocence and making people believe she was the victim of a controlling, abusive relationship she held with Alexander. People have a certain perception about themselves. Embarrassment, failures, and anger are just a few of the insults people feel when they are insecure and when their self-esteem lacks confidence. â€Å"Deep down we’ve all constructed an idea of who we ‘should’ be: how we should look, act, think, feel and be regarded by others. † I think a lot of us try to meet standards and have determination in accomplishing certain goals and when these standards are not met; we look for reasons to blame ourselves why. Even though the story remains suspicious from this trial, Jodi Arias changed her way of being to get closer to her boyfriend. Travis devoted a lot time to the Mormon faith and lived a different lifestyle. Jodi joined this religion to make her relationship with Travis a lot easier, but most importantly to keep a great bond with him. Little does she know that she was just pushing him away from the relationship? She might have been looking for redemption and by joining this religion she thought she might get saved. I really dont think Jodi had any support from her family nor peers. Her actions had a lot to do with the people that surrounded her. According to some research, Child maltreatment is a broad of spectrum of behaviors that are harmful not children, including physical, psychological, and sexual abuse, as well as neglect. Many of the children who are victims of maltreatment develop externalizing behaviors such as violent dating behaviors, low self-esteem, violent crime, and risky sex behavior amongst others. Jodi Arias claimed to have suffered these consequences by both her parents and by Travis Alexander. In her testimony she stated how her father was very intimidating to the point that there was no physical abuse needed. One of the many reasons that led to this disturbing murder might have been the anger she held towards Travis for leaving her. She might have felt rejected, abandoned, and cheated. I can’t name any strength within in Jodi’s family because she had suffered so much. How can a person be physically and mentally stable from their head if all they received was punishment? In fact, her own mother stated she might have gone through a split personality disorder and she gives examples of that, But Dr. Richard Samuels, the forensic psychologist that assessed her, he didn`t assess her with that. He determined that she did not have that split personality. One of her childhood friend mentions how it was like growing up with Jodi. She mentions Jodi was amazing. â€Å"She was a kind person. She was funny. Like, everybody knows she was a beautiful artist and photographer. She was athletic, actually. She`s extremely funny. And just everybody loved her. In fact, everybody just wanted to she was a great person. Everybody wanted to be Jodi`s friend. † Did Jodi change throughout the years or was she really experiencing a multiple personality disorder? As to Jodi, Travis would call her derogatory names and used her to fulfill his sexual fantasies and consider Jodi as his Dirty little secret. She stalked him, she went out of her way to know every type of contact he would had especially with another woman. Her jealousy issues were out of control since he moved on with another person. This completely set her off and might have triggered her to commit this heinous act of crime. A treatment plan should specify who, does what, when, where, how often, and under what conditions. We will never know what exactly triggered Jodi to do such a thing. There weren’t many evaluations done on Jodi’s behavior patterns or even patterns that indicate symptoms of a mental disorder. In order to come through and help Jodi, we would need as much information from her family and peers. Her behavior, her writing, her court testimony, has left a significant number of people with the impression that she is a liar. Putting as much information together will help narrow down the pieces to help Miss Jodi Arias come to a conclusion.

Global Business Conducting Market Survey

Question: Describe about the Global Business for Conducting Market Survey. Answer: Introduction Australian pharmaceutical industry is a industry in Australia that is responsible for manufacturing and retailing of beauty products and health products in Australia. Starting a business in a new place and a country is not easy. It is essential for the companies to conduct a market survey in order to formulate strategies and decide in which country it wants to expand its business. An Australian pharmaceutical industry wants to expand its business in the global market place that is South Africa and China (Vitry 2016). Analyzing the risks and opportunities of both the countries is essential to know that which country will be beneficial and which will not for setting up the new business. The first step is to analyze the market and economic condition of both the countries. It is also essential to analyze the risks and opportunities of conducting a business in a particular place. The next step is to formulate a marketing strategy by analyzing the threat from the competitors, formulating t he target consumer and segmenting the market. South Africa is a developing economy where the GDP growth rate is high and so is the unemployment and poverty rate. The main problem encountered in South Africa is that of income inequality. Chine is also a developing nation because of the low per capita income. This is so because China has the largest population in the world (Murray 2014). Background to the company Australian pharmaceutical industry is the largest wholesale distributor in Australia that is involved in retailing, manufacturing, wholesaling and distributing health and beauty products. The headquarter of the industry is in New South Wales, Australia. The various brands under the Australian pharmaceutical industry are Priceline pharmacy, Soul Pattinson and Pharmacist advice. The industry was established as a chemist in the year 1910 and later became the wholesaler of drugs in the year 1971. It is listed in the Australian securities exchange. The industry is involved in various medical and bio medical research. It is one of the major exporters of products. The industry wishes to expand its business in global market place and chooses to South Africa and china for the analysis of risks and opportunities and which country will be suitable for the industry to expand its business. Analysis of risk and challenges This part of the report specifies the risks and opportunities of the two counties. It analyzes the four types of risks such as commercial risk, financial risk, country risk and cross-cultural risk. South Africa Risks: Commercial risk or economical risk : commercial risk is the financial risk that occurs due to the credit facility given by a country without any collateral or any security. Commercial risks include all types of risks rather than political risk. The changes in the political and economical environment in south Africa is making it difficult for managers to identify exactly what types of risks exists in the country. The financial, political and industrial conditions of the country are unstable. The investors face operational and finical risks in South Africa. There are various risks involved that makes it very difficult for the business to thrice and a new business to set up. The risks concerns risk of increasing cost, price, government intervention, and lack of transparency, fluctuation in the currency and various factors that increases the uncertainty for businesses to thrive (Tilly et al. 2013). The economic transformation led to an increase in the risks of business in South Africa. The economic growth is slow in the economy due to which the Australian pharmaceutical industry will have weaker competitive advantage. The poverty and unemployment rate is high in the economy that increases the threat for the businesses in long run. The businesses in South Africa are also at risk due to weak infrastructure. Due to low economies of scale and weak economy, the cost of production is high for the businesses, which makes the new business difficult to survive (Ungerer et al. 2015). Financial risk or currency risk: South Africa faces various types of financial risks. The inflation and the interest rate is high in south Africa. The foreign exchange rate is highly volatile in nature due to which investment faces many risks in the country. The currency of South Africa is weak when compared to other countries, which makes the imports expensive and exports very competitive in the market. High interest rate will increase risk for Australian pharmaceutical industry as the loans will be expensive and the demand will decrease, as the money supply in the economy will fall (Ntim et al. 2013). It is the duty of the management to reduce the risk to let the new businesses to enter the market. This will help the nation attract capital inflow that can be used for the benefit of nation. The forex market is fluctuating in nature that puts the businesses at risk for the future earnings. The risks for South African country are high especially for the investors due to unstable finan cial market. Country risk or operational risk: new industries are increasing in the nation that is increasing the competition. Advancement in technologies has increased the trend of online shopping that have increased the cyber crime and has reduced the demand of products from retail stores. The risks for the retailers in South Africa are as follows: Risk of damage of brand reputation puts high risk on the new retailers, as it is essential for the new retailers establish brand reputation in the market. Damage of brand reputation will hamper the growth of the company. Interruptions of business hamper the retailers to conduct the business. This interruption can be in form of political interruptions, economical factors, and financial factors. The changes in the legislation and regulatory in nation is harmful for the business in future especially for the pharmaceutical industry. Pharmaceutical industry is strictly regulated industry that needs to follow legal laws and regulations. Changes in anyone of these laws will affect the business of the retailer in future. Increase in competition is also risky for the retailers as the customers have choice to choose between the products (Magruder 2012). Cross cultural risk or political risk: culture of two countries is different. Culture in Australia is different from culture in South Africa. The cross-cultural differences increase the risks for retailers. Lack of transparency in the country also increases the risks for the country. Increase in the crime rate in the country increases the risks for the retailers. Rise in the corruption puts the business at risk. Opportunities: The economic growth of the sub Saharan African country is likely to grow in future that is advantageous for South Africa. South Africa has an opportunity to reap the benefit from the high-expected growth rate of sub Saharan countries, as the foreign investment will increase from US, Europe and other Asian countries that will help the industry experience opportunities from their traditional market. The country is rich in natural resources and human resources that provide great opportunities for both the domestic and international market. South Africa has opportunity for growth as it accounts for less than two percent of the global insurance market. The level of unemployment is high in the economy due to which labor will be able at low cost. This will decrease the cost of production of the Australian pharmaceutical industry as the labor cost of the firm will decrease (Booysen 2013). Conducting business in South Africa is easy because no new business ideas are needed to conduct a business. The communication and the transportation sector are advanced that helps the new businesses expand its opportunities. South Africa is rich in natural resources that will reduce the cost of production the industry will not have to import the products from other countries. The market for the pharmaceutical industry is growing that is a great opportunity for the Australian pharmaceutical industry to expand its business in the nation. The market for pharmaceutical industry $20.8 billion in 2013 from $4.7 billion that is a great opportunity for the pharmaceutical industry(Singh 2016). There are three reasons for the growth of pharmacy industry in the nation. The first reason is urbanization and an increase in population. The infrastructural development is strong for the pharmaceutical company. Adoption of technology in healthcare facility is increasing the capabilities of the firm. The number of hospitals in the nations has increased due to which the demand for pharmaceutical retailing is increasing (Smit and Watkins 2012). This will help the Australian pharmaceutical industry expand as the market for health care facility is already set up in the economy. China Risks: Commercial risk or economical risk: income per capita is low in china. The economic growth of the nation is low. The service sector of the nation is highly developed and the contribution towards the GDP growth has increased. China has the highest population in the world. The number of competitors is high due to a developing nation (Li and Qin 2014). Financial risk: the intellectual property law in china is not in accord with modern economies. Hence, it can put the business at risk in future. Investment in the Chinese economy is a very tedious and time consuming task as seeking approval is not easy. The forex market is not stable due to which the businesses have high risk (Lardy 2014). Country risk or operational risk: the number of new entries is continually increasing in the economy that is raising the level of competition in the market. Hence, it will b difficult for the Australian pharmaceutical industry to survive competition. Cross cultural risk or political risk: the political and bureaucratic condition of china is bad and is not well established. Taking out permission from the government is a tedious and time-consuming task. Opening a bank account and registering a industryin china takes months due to lack of well-established bureaucratic services. This causes inconvenience for the retailers to start the business (Chow 2015). This increases the administrative cost that ultimately increases the cost of production. A new retailer should have its personal administrative staff and team that can handle the services. The cultural differences increase the risk of conducting business. Conducting businesses in china is difficult due to large cultural differences. Opportunities: China is one of the leading nations for expansion of international business and investment. The investments are goods the market of china is well established and is a major exporter of products to other countries. One of the major priorities of the government and the Chinese economy to attract foreign direct investment and attract international businesses for expansion. People in china are highly educated that have great skills and knowledge. This will help the industry employ labor that is efficient (Choi et al. 2015). Selected destination country Both china and South Africa have its own risks and opportunities. The economy of South Africa is growing. Hence, the Australian pharmaceutical will choose South Africa for its international expansion. The health capabilities of the country are increasing. There are three reasons for the growth of pharmacy industry in the nation. The first reason is urbanization and an increase in population. The infrastructural development is strong for the pharmaceutical company. Conducting business in South Africa is easy because no new business ideas are needed to conduct a business. The market for pharmaceutical industry $20.8 billion in 2013 from $4.7 billion that is a great opportunity for the pharmaceutical company. Entry mode strategy There are two types of entry modes of foreign market that are equity mode and non equity mode. The non equity mode of entry strategy consists of exports and contractual agreement and the equity mode of entry consists of joint ventures and wholly owned subsidiary (Wooster et al. 2016). To enter the South African country there are three modes of entry. These include: Non-equity or export mode: the firms that are able to take high risks in business and have an option of shifting the risk to another firm prefer this type of entry mode. Joint venture mode (JV): the firms that are ready to take moderate risk with an option of sharing fifty percent of risk prefer the strategy of joint venture mode for entry in the global environment. Wholly owned subsidiary- the firms that have no option of taking risk and plan to strive at a market with low risk prefer this type of mode of entry (Xu et al. 2015). Australian pharmaceutical industry will choose the method of wholly owned subsidiary as it has no option of sharing the risks with other partners or the companies. The Australian pharmaceutical industry is a wholly owned subsidiary that has no partners. Hence it will choose that strategy of entry mode that has minimum risk. Since the Australian pharmaceutical industry wants to establish its retail store in South Africa, it will not use non equity mode of entry. Hence, the most feasible mode of entry for the Australian pharmaceutical industry as it has less risk involved. Wholly subsidiary is of two types such as Greenfield investment and acquisition. The choice of entry mode depends on the situation. Australian pharmaceutical industry will prefer to choose Greenfield investment has it will have a full control over the firm though the cost is likely to be high. Conclusion Expansion of business requires analysis of risks and opportunities of the market and the country in which it wants to expand its business. The purpose of the report was to survey the economy of South Africa and china and choose between the two countries. The pharmaceutical industry will choose South Africa for conducting business because of the opportunities that it provides. References Booysen, L., 2013. 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